# 20.2. Google SEO 20.2.1 Scope of Services a. We provide updates to improve website content and function, as well as SEO work to enhance online visibility b. These services remain subject to fair use and ethical conduct 20.2.2 SEO Practices a. SEO is conducted in line with search engine guidelines and ethical standards b. Clients must not request or instruct us to use deceptive or non-compliant SEO techniques 20.2.3 Service Limitations a. “Unlimited” SEO and website updates are still subject to available resources, legality, and internal policy b. We reserve the right to reject requests that fall outside fair use 20.2.4 Review and Reporting a. We will provide periodic reports outlining updates and SEO performance metrics b. We reserve full discretion in assessing the nature and volume of requests 20.2.5 Modifications a. This section may be amended by us at any time b. Ongoing use of these services implies acceptance of the most recent version of this Policy --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://terms.createtheweb.co.uk/fair-use-policies/20.-fair-use-policy/20.2.-google-seo.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.