16. Advertising Services

16.1 Social Media Management Service Description – Social media management involves the planning, publishing, monitoring, and overall handling of your social media accounts. The scope of work is based on the specific package agreed between you and CreateTheWeb.

16.2 Third-Party Applications – We may use trusted third-party platforms to assist in scheduling, managing, or promoting your content and accounts. These platforms are selected to support efficiency and quality of service.

16.3 Publishing on Your Account – Only members of the CreateTheWeb team or approved third-party applications acting on our behalf are authorised to publish content to your social media platforms.

16.4 Liability

16.4.1 Account Issues – We cannot be held liable for the suspension, ban, restriction, or offline status of your social media or advertising accounts.

16.4.2 Declining Statistics – We are not responsible for any drop in metrics, such as reach, followers, impressions, or engagement, whether temporary or ongoing.

16.4.3 Copyright Breaches and Violations – We are not liable for copyright or policy breaches related to the content published on your behalf, especially where material has been provided by you or pre-approved.

16.4.4 Engagement Issues – We are not responsible for unintended engagement or interactions with minors, competitors, or any other individuals or organisations through social media activities.

16.5 Content Approval – You will receive a preview of scheduled content for review and approval. If no response is received within 48 hours, we reserve the right to proceed with publishing, unless otherwise agreed.

16.6 Disapproved Ads – If a social or advertising platform (including but not limited to Meta, Google, LinkedIn, or TikTok) disapproves or disables an ad, and we are unable to resolve the issue, you are still required to pay the agreed management fees in full. The running status of your ads does not affect our entitlement to payment for the management services provided.

16.7 Ads Offline or Paused – If your ads are paused, removed, restricted, or otherwise inactive for any reason, including account issues or platform policy violations, management fees will still apply. Fees are charged for the ongoing service, planning, support, reporting, and account handling we provide, regardless of the ad status.

16.8 Overspend – If your advertising spend exceeds the monthly budget agreed with us, you are responsible for covering the full overspend amount. We may issue an additional invoice where necessary.

16.9 Templates – We may use third-party graphic templates or pre-designed elements when producing visual content. These are licensed or sourced appropriately and used to maintain quality and efficiency.